While at Petrol I was part of the team tasked to create fun and action packed Keyart and billboard images for the Cookie Run : Kingdom mobile game.
The challenge was to visualize these in 3d where they had previously been represented in a 2d graphic style.
The images in this campaign won both a gold Graphis award and won a Shortlist Clio award.
My roles for the Keyart included :
- Final look development of the hero character, GingerBrave, to set the basis for the rest of the characters
- Modeling and texturing of the large castle, treehouse, and assorted building and terrain assets
- Posing, lighting, and rendering of the characters for a lot of the Keyart scenes.
Images for real world billboards were needed to promote the launch of the game.
I was responsible for the 3d posing, lighting, and final rendering of the GingerBrave's "Uncle Sam" and Strawberries "We Can Do It" billboard's.
I also did a little posing and the final lighting for the character lineup billboard shot.